I must admit that the English of this infographic I caused a bit of problems in the expressions of United States, and one that another spelling error (perhaps my English this rusty). But will translate it.
This computer graphics data shows statistical data of the many uses of digital media for part companies with physical stores. Unfortunately, this infographic shows the reason or reasons for the success using digital media.
If you think to use a social network like Twitter, Facebook, etc; It will bring success if alone, these daydreaming and you'll get a great disappointment. More than one emprededor or company was disappointed the use of social networks or any digital medium, because they had no success. They blamed the digital media, rather than blame if himself for the failure of the communication strategy.
If you fail in the use of digital media, you can not blame the digital medium, only the guilty are your. If you fail to build a House, it is not because the tools are damaged, is that you don't use the tools or do not know to choose the best. Digital media requires knowledge, experience and understand how each tool in each of the tactics and strategies that we develop. It is a complex job that requires professionals.
Although this does not mean that there are people who do not achieve success in social networking by chance. Because there are people who did the right thing at the right time, and once a person gets to the wave of success, you can not get in a long time. And when the success ends, you can come back up thanks to the experience, or that it is difficult to obtain the same success because actually they never knew how it was that they reached. Example of this see in the case of the site that I won $ 1 million, this young man did not get another equal success so far.
Only 6% of businesses feel that social media hurt its image rather than help them.The use of social media for small businesses has doubled from 12% to 24% in the last year. 75% of small businesses have a page on a network social.61% using digital media to identify and attract new clientes.61% of the companies use digital media to capture people on Twitter clientes.53% in your tweets with 48% to deliberate its intention to purchase suggest companies and/or products.
A. through combine Twitter and Facebook, JDV hotels offer special rates to his followers and fans getting over 1,000 room reservations at night in less than a year.
The Crème Brûlèe Cart uses Twitter to be located in San Francisco, where it will be and when.
Through Twitter, this offline business has 12,000 followers, 224 analysis of Yelp, and 4.5 of
reputation in Yelp.
View interior of Bing maps, released in 2010, provide the interiorde 360 panoramic photo business.There are more than 4 million business listed on Google Places.20% of searches on Google are looking for a place.
Of the 4 million Yelp analysis, they are divided into the following:
7% are entertainment and premises of servicio.8% are fitness, gyms, restaurants compras.34% stores etc.23%.On average, 1155 people bought an offer Groupon Group on a daily basis.The average daily cost of bids is $30 with a discount on average 57%.
Businesses that have used Groupon:
95% were satisfied with their experience, 95% would use it again, and 96% thing recomendaríana other business
GroupOn brought this dentist from San Franciso 320 new patients, putting this young business
5 months on the map.
This restaurant sold 2600 Groupon coupons in one day and full restaurant for 2 months during the lunch and dinner. This success also gave growth analysis Yelp, giving them to the
company 90 more analysis in 3 months.
Banner advertising has an expenditure of 20.9% of all advertising spent on average CTR 2010.El for banner advertising is ~ 0.25%.The ratio of conversion for B2B advertising averages 2.8%
The best answer in banner advertising comes from the format 300 × 250 positioned in the upper right corner of a web site.
The Quaker "Go Humans Go" campaign started online with a banner on the home page of
Yahoo. By placing this advertising at Yahoo, Quaker was able to reach 156 million users in United States when the campaign was active.
Quaker had more than 70 millions of impressions each time that the advertising appeared, the volume
search of the Quaker Oats grew by 28%, and in short term the impact of sale of the brand
It was more than $1.2 million.
This computer graphics data shows statistical data of the many uses of digital media for part companies with physical stores. Unfortunately, this infographic shows the reason or reasons for the success using digital media.
If you think to use a social network like Twitter, Facebook, etc; It will bring success if alone, these daydreaming and you'll get a great disappointment. More than one emprededor or company was disappointed the use of social networks or any digital medium, because they had no success. They blamed the digital media, rather than blame if himself for the failure of the communication strategy.
If you fail in the use of digital media, you can not blame the digital medium, only the guilty are your. If you fail to build a House, it is not because the tools are damaged, is that you don't use the tools or do not know to choose the best. Digital media requires knowledge, experience and understand how each tool in each of the tactics and strategies that we develop. It is a complex job that requires professionals.
Although this does not mean that there are people who do not achieve success in social networking by chance. Because there are people who did the right thing at the right time, and once a person gets to the wave of success, you can not get in a long time. And when the success ends, you can come back up thanks to the experience, or that it is difficult to obtain the same success because actually they never knew how it was that they reached. Example of this see in the case of the site that I won $ 1 million, this young man did not get another equal success so far.
Only 6% of businesses feel that social media hurt its image rather than help them.The use of social media for small businesses has doubled from 12% to 24% in the last year. 75% of small businesses have a page on a network social.61% using digital media to identify and attract new clientes.61% of the companies use digital media to capture people on Twitter clientes.53% in your tweets with 48% to deliberate its intention to purchase suggest companies and/or products.
A. through combine Twitter and Facebook, JDV hotels offer special rates to his followers and fans getting over 1,000 room reservations at night in less than a year.
The Crème Brûlèe Cart uses Twitter to be located in San Francisco, where it will be and when.
Through Twitter, this offline business has 12,000 followers, 224 analysis of Yelp, and 4.5 of
reputation in Yelp.
View interior of Bing maps, released in 2010, provide the interiorde 360 panoramic photo business.There are more than 4 million business listed on Google Places.20% of searches on Google are looking for a place.
Of the 4 million Yelp analysis, they are divided into the following:
7% are entertainment and premises of servicio.8% are fitness, gyms, restaurants compras.34% stores etc.23%.On average, 1155 people bought an offer Groupon Group on a daily basis.The average daily cost of bids is $30 with a discount on average 57%.
Businesses that have used Groupon:
95% were satisfied with their experience, 95% would use it again, and 96% thing recomendaríana other business
GroupOn brought this dentist from San Franciso 320 new patients, putting this young business
5 months on the map.
This restaurant sold 2600 Groupon coupons in one day and full restaurant for 2 months during the lunch and dinner. This success also gave growth analysis Yelp, giving them to the
company 90 more analysis in 3 months.
Banner advertising has an expenditure of 20.9% of all advertising spent on average CTR 2010.El for banner advertising is ~ 0.25%.The ratio of conversion for B2B advertising averages 2.8%
The best answer in banner advertising comes from the format 300 × 250 positioned in the upper right corner of a web site.
The Quaker "Go Humans Go" campaign started online with a banner on the home page of
Yahoo. By placing this advertising at Yahoo, Quaker was able to reach 156 million users in United States when the campaign was active.
Quaker had more than 70 millions of impressions each time that the advertising appeared, the volume
search of the Quaker Oats grew by 28%, and in short term the impact of sale of the brand
It was more than $1.2 million.
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