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martes, 24 de enero de 2012

5 Mistakes committed by the Marketeros with the QR codes

Excellent! Like you, as como emprendedora entrepreneur I decided to integrate the code QR to one of my advertising campaigns for our offline business. I have to say that it did not expect response because I live in a small town with almost 120,000 inhabitants and 34,900 housing. However, I was able to account for 2 tickets and still does not end the month of December. Being optimistic, I exceeded my goal.
However I made several errors that you comment here. As always, I gave the task of investigating all about QR codes so I was sharing with you through this blog, you'll even find up to 50 creative ideas to create QR codes. So read on because today is posting my results.
Directed to see how many people it had Smartphone and dared to scan the code. He was a flyer of middle Charter with a promotion for being holiday season and added the QR code.
We divvy up 4,000 leaflets in two busy cruisers of the municipality where the business is located.
I placed a QR code with a URL of Google Maps which was aimed at the location of the offline business. Each link was accounted for by Goo.gl (Google's free service that shorten you URLs and counts everytime someone uses this URL address.)
Until 27 December there were 3 links (except one which I did test with my laptop).
We sometimes learn better from errors than the successes, so you count which were my mistakes and as managed to correct some along the way. Because I would also like to see that I am entrepreneur and that being wrong is part of the road.

Logical. But sometimes we forget. Before sending to your first circulation test your QR code with a mobile device to see how it will respond. In my case, wrongly I tried it with my laptop. I decided to not try it with any Smartphone. they see that it is logical but sometimes fails us?
Although this small test avoided the mistake of sending them to a non-existent page, that would be to throw away so much effort.
Beware, this was about to pass me. At first I decided to direct it to our website which is not adapted to mobile devices. Since he no longer had time to adapt the website to be viewed by mobile devices, I decided to turn it over and sent it to an address in Google Maps with our physical location
Here I show you how you can put up your business without paying a single dollar that appears on Google Maps.
This if the URL to which you are going is complicated. Some characters can be special and not all the mobile you read or understand, therefore seeks to employ the goo.gl or some other URLs Shortener to make it simple as possible. Remember that simple is powerful because it decreases the likelihood of error.
This error was something that I do not visualicé at that time. For me it was important to know if they had a Smartphone and if they could read a QR code. So as a destination only indicated where our business was located. If you want to enhance the effect of virality, and live in a city, this point is important. Adds a unique and attractive promotion and thereby track the conversion will have to those who read to them arriving at your business asking for that promotion.
This type of error is common when you don't know tools with which you can measure. All large marketeros we insist on testing, measuring and analyzing, I decided to use goo.gl. Not only because it has but because also it tells you the days that you had clicks, the type of device, the operating system they use. If your campaign spans several countries, also it tells you where received clicks. I show you an image so you can see that I had. Another who also does the same thing is bitly.com.

So far my experiences. Friday, December 30 end my campaign so I'll wait the outcome of the test. I learned a lot. We are already designing a new campaign with QR codes for the month of February.
Shares and help me to Hispanic market commits fewer errors. If I was wrong, that there are other errors and not the same. Thank you for your click.

domingo, 22 de enero de 2012

Mobile Marketing: QR codes are here to stay


Mobile marketing with QR codes? Let's see why.
In February of 2011, a survey conducted in the United States by MGH, showed that the majority of Smartphone users escaneaban QR codes for coupons, discounts or promotions.
Another is in Google Trends, where you can see how the phrase "qr code" is having more and more Internet presence. If so, it would be desirable that you probaras for your company, don't you think?

Source: Google Trends gained on December 8, 2011
Now, if what you are concerned that not everyone can do it through ignorance, let's look at how all barriers are beating to position as a new strategy of selling QR code through mobile phones.
A reader installed on every Smartphone. About 30% of all users of mobile phones in United States have a Smartphone. While the new Smartphone and bring a QR code reader installed, the old devices will require users to download the reader of the internet, what is the challenge to overcome.Teach new habits to the Smartphone user. The task for the Marketero is here to educate consumers to identify codes and learn how to read them. And the task for the consumer about the benefits of using it.Reward customers. Give them a good reason to read the QR code. The question of all ad "do there here for my?" must be answered either by a call to action, a code to purchase or an incentive for access. It must work to make the consumer feel attracted to read the QR code.
But that's not all, we must measure as effective is our campaign. But what to measure to improve?
Views (Impressions). Related to the number of times that appears the announcement on the web page, announcements, etc. This will help us to know how many times to been seen.Readings (Snaps). Each that a user reads the QR code with your device and binds to a landing (landing page) page or a page with content, you must account for. Here it is important that the page where it is directed is optimized to be read by a mobile, to make the user experience more friendly.Rate of reads (Snap-through rate). This is a simple mathematical formula which indicates the percentage of the readings between prints.Actions (Actions). This variable is directly related to the goals and that has to do with sales or the next action that carried out the user.Rate of conversion (Conversion Rate). Percentage of people who take action divided between the readings of the QR code.
These variables are essential to monitor the campaign, although there are more but would depend on the strategy and the design of the tunnel of sales.
QR codes are one bridge to join the real world to the internet through a device that is increasingly accessible your purchase. Its simple operation has facilitated its diffusion, although there is a long way to go.
Seize this moment in which not all companies use it (as the bar code), may be a distinctive feature of cutting edge for your business image. If you already have a web page, it creates a space for viewing on mobile and take advantage of this momentum.
The shopping experience living prospects will depend on the creativity of the marketero to implement it. QR codes are gaining a space in the world of the mobile internet, so it will depend on you if you want to use that channel to win converts.
Did you like? Help me to share it with your friends. Thank you!

sábado, 21 de enero de 2012

INFOGRAPHIC: How digital marketing manages the offline success

I must admit that the English of this infographic I caused a bit of problems in the expressions of United States, and one that another spelling error (perhaps my English this rusty). But will translate it.
This computer graphics data shows statistical data of the many uses of digital media for part companies with physical stores. Unfortunately, this infographic shows the reason or reasons for the success using digital media.
If you think to use a social network like Twitter, Facebook, etc; It will bring success if alone, these daydreaming and you'll get a great disappointment. More than one emprededor or company was disappointed the use of social networks or any digital medium, because they had no success. They blamed the digital media, rather than blame if himself for the failure of the communication strategy.
If you fail in the use of digital media, you can not blame the digital medium, only the guilty are your. If you fail to build a House, it is not because the tools are damaged, is that you don't use the tools or do not know to choose the best. Digital media requires knowledge, experience and understand how each tool in each of the tactics and strategies that we develop. It is a complex job that requires professionals.
Although this does not mean that there are people who do not achieve success in social networking by chance. Because there are people who did the right thing at the right time, and once a person gets to the wave of success, you can not get in a long time. And when the success ends, you can come back up thanks to the experience, or that it is difficult to obtain the same success because actually they never knew how it was that they reached. Example of this see in the case of the site that I won $ 1 million, this young man did not get another equal success so far.
Only 6% of businesses feel that social media hurt its image rather than help them.The use of social media for small businesses has doubled from 12% to 24% in the last year. 75% of small businesses have a page on a network social.61% using digital media to identify and attract new clientes.61% of the companies use digital media to capture people on Twitter clientes.53% in your tweets with 48% to deliberate its intention to purchase suggest companies and/or products.
A. through combine Twitter and Facebook, JDV hotels offer special rates to his followers and fans getting over 1,000 room reservations at night in less than a year.
The Crème Brûlèe Cart uses Twitter to be located in San Francisco, where it will be and when.
Through Twitter, this offline business has 12,000 followers, 224 analysis of Yelp, and 4.5 of
reputation in Yelp.
View interior of Bing maps, released in 2010, provide the interiorde 360 panoramic photo business.There are more than 4 million business listed on Google Places.20% of searches on Google are looking for a place.
Of the 4 million Yelp analysis, they are divided into the following:
7% are entertainment and premises of servicio.8% are fitness, gyms, restaurants compras.34% stores etc.23%.On average, 1155 people bought an offer Groupon Group on a daily basis.The average daily cost of bids is $30 with a discount on average 57%.
Businesses that have used Groupon:
95% were satisfied with their experience, 95% would use it again, and 96% thing recomendaríana other business
GroupOn brought this dentist from San Franciso 320 new patients, putting this young business
5 months on the map.
This restaurant sold 2600 Groupon coupons in one day and full restaurant for 2 months during the lunch and dinner. This success also gave growth analysis Yelp, giving them to the
company 90 more analysis in 3 months.
Banner advertising has an expenditure of 20.9% of all advertising spent on average CTR 2010.El for banner advertising is ~ 0.25%.The ratio of conversion for B2B advertising averages 2.8%
The best answer in banner advertising comes from the format 300 × 250 positioned in the upper right corner of a web site.
The Quaker "Go Humans Go" campaign started online with a banner on the home page of
Yahoo. By placing this advertising at Yahoo, Quaker was able to reach 156 million users in United States when the campaign was active.
Quaker had more than 70 millions of impressions each time that the advertising appeared, the volume
search of the Quaker Oats grew by 28%, and in short term the impact of sale of the brand
It was more than $1.2 million.

jueves, 19 de enero de 2012

Tips for positioning a web site

These days, the creation of a web site is an added value to any business, and is probably less expensive and more valuable than ever, as more and more people begin to get used to the internet.
Create a website or an online store is an innovative method of starting a business, or to generate sales to expand the scope of the business using the internet. It is that you are starting, or you already have a web site, you can increase your sales, or visits your web site through techniques that help the most popular Internet companies. Some of these strategies can be integrated to help increase traffic, and driving more people to the site and make it more attractive to potential customers.
As a marketing strategy to increase the relevance of a site, SEO (Search Engine Optimization) considered search algorithms, knowing what people are looking for. A SEO efforts can consist of the coding of a site, the presentation and structure, as well as fixing problems that stop the spiderbots of search engines to index a web site.
It is important to add exclusive content to a web site, and make sure that the content is easily indexed by search engines robots, allowing the site to be more attractive for users.
Search engine advertising: is that a company pays in advertising in a search engine. Examples: Google Adwords, Yahoo advertising, Prodigy MSN, etc.SEO for organic searches: using knowledge about the rules that has a search engine positioning a web site, and creates a friendly site for search engines to be found using the keywords that are most used to appear at the top of the search within the search engine.
SEO can help generate a return on investment. However, search engines are you cannot pay to create traffic with organic search, so their algorithms (rules for indexing) may change, and there is no guarantee of appearing in the top. However, due to this lack of guarantees, a company which relies much on search engine traffic could suffer heavy losses if the search engines suspended or cease to send visitors to your website or online store.
For that reason to generate sales, is recommended to use advertising on search engines (SEM) along with the SEO strategy to rely on only one way to attract customers.
According to the best web analysts, operators must free from dependence on search engine traffic. One of the best top ranking SEO blog Seomoz.org, has analyzed that "search marketing", has a touch of irony, they receive a very small part of its traffic from search engines. Instead, their main sources of traffic are links to other web sites.
Something important to generate sales is the use of letters of sales and landing page; as the use of newsletters.
Search terms are important. Even one of the most frequent and loyal clients, they can discover a site thanks to look for him on GOOGLE. Relevant keywords in your page titles, the titles of the products and links can make all the difference when it comes to bring customers to the web site. For those with established sites, you must not forget that the maintenance of their current and relevant keywords is a daily thing.
Be sure to check your web logs on a regular basis to see what visitors are looking for on your site, and identify the pages and products properly.
Add content is relevant to thereby improve the satisfaction of customers, search engine optimization of your site in search engines. The important term here is relevant.
Content strategy must be related to their products, if it is not the case, unrelated content could work against you, since it may confuse potential customers and gives the impression that wants to mislead the search robots.
A better method to add content relevant to your site is to add paragraphs descriptive on each of its products, which are placed next to your photos. Be as specific as possible and be sure that it uses the terms that people are more prone to use in your search.
Remember that you have qualified to web site traffic can translate into money. Search engine optimization and SEO (Search Engine Optimization) knowledge is vital if you want to attract traffic.

miércoles, 18 de enero de 2012

Analyzing the error of the Old Spice's Social Media campaign

It is the most disgusting thing I've seen for a campaign, send a poster of Fabio (the Italian-American model with long mane eighties style), along with a user-friendly representation of his long mane hair and a packet of spicy sausage chorizo Fabio representing. Because this made Old Spice, enviandoselo to Pete Cashmore of Mashable.com. Can you imagine receiving this gift? (see photo).
I guess they wanted to imitate Grasshopper.com when sending bathed crickets of chocolate to the most influential bloggers of the United States. But that was a much more positive. The only word I get the mind is disgusting, perhaps a woman is more prone has willingly accept that gift style (I hope I be wrong).
The change was so radical in Old Spice, switch to the previous model Isaiah Mustafa by Fabio which was not liked by many. So much so, that Fabio on YouTube videos has more "I don't like" to "I like".
We talked about Old Spice and his successful campaign. But the failure of Old Spice is easy to analyze, they wanted to change a campaign that was giving good results, on the other hand without consultation with the audience. I do not understand because, but I guess it was the bright idea of a creative or a Manager.
Mustafa had become the face of Old Spice, consumers were connected to Mustafa and identified with the. To change the face of Old Spice and place to Fabio (very bad actor by the way), people felt deceived and dashed; This caused a wave of rejection and negative votes. Confidence is something that is very difficult to win in social networks; and once we can not play with the audience to these rates.

In order to get or to try to get to the followers of Isaiah Mustafa Old Spice from the hand of the Agency Wieden + Kennedy has made a channel on YouTube to make them compete at both.
But we admit that Mustafa is better than Fabio. If I do not believe you can see the channel called "Mano a Mano in the bath" on YouTube. Read negative reviews and notice the great failure of this change.

Social Media is very different from traditional media, consumers are not silent if they don't like the new changes of the brand. I hope that Old Spice has learned.

martes, 17 de enero de 2012

What are the advantages of the franchises for entrepreneurs?

The franchise is one of the best alternatives for a franchisee (natural or legal person who acquires the franchise) buys the right to use the mark, operate the concept of the business and receive advice from the franchisor (franchise owner).
The entrepreneur must assume the risks, if the franchise were to fail. In addition to paying the entry fee and royalties regular to continue the franchise.
The entrepreneur will have lower risk when buying a franchise, because it has a proven business, advice and experience from the franchisee model. Being much easier to open an own company.
It will be your business owner but getting help from the franchisor. However this can vary depending on the franchise and the country of origin. The experiences, challenges and risks that face a France franchise will not be the same for a franchise in Mexico.
The client will identify the franchise (if it is recognized in the country where purchased), will have confidence in the brand, will therefore be easier to get clients.
Turn the franchisee will offer the same quality of service and attention to the client to the original franchise thanks to operation manuals. Thus there are accepted and recognized by the customer quality standards.
You will receive support from the franchisor while keep the franchisee to the franchise, thus there are security and certainty of a long life of the business.
There is an exponential effect in advertising and in the development of brand to customers.

Advertising: effective on social networks

This was one of the first videos of the benefits of using "Social Media", created by Socialnomics. If you are a publicist, business owner or you are interested in knowing which is the return on advertising investment in social networks then this subtitled video is for you.
300,000 businesses have presence in Facebook.Gary Vaynerchuk did grow his family business from 4 million to $ 50 million using social networks. Discovering 15,000 dollars on direct mail to bring 200 new customers... 7,500 dollars in press is equal to 300 new customers, while Twitter at no cost is equal to 1800 new clients.Wetpaint/Altimer found that the most active companies in social networks outperformed their rivals in revenue and profits. With a difference of + 18 for companies that use social networks.Lenovo had a 20% reduction in its activities on "call center" in response to the client, thanks to a community website.The application of Burger King to sacrifice friends had an investment of $50,000, and this generated a return on investment of $400,000 value of announcement of press with more than 32 billion free impressions in press releases. This is equivalent has achieved the combined population of 19 States Unidos.Blendtec States quintuplico its sales with the video on YouTube "" Will it blend "."Dell sold 3 million computers by Twitter.Solo 18% of traditional TV campaigns generate a positive return on investment.You can not put it simply. You must ensure that people tell it between if. James Farley, CMO Ford37% of the generation and was known Ford Fiesta via social networks, before being released in United States. 25% of the expenses of the marketing of Ford is used in digital media. It is the only car company of United States I do not make the Government loan.Naked Pizza achieving record sales using social networks: 68% of sales using Twitter and 85% of new customers thanks to Twitter.Volkswagen launch a 100% mobile campaign for its GTI model.Tweets to encourage support for the Foundation "Susan g. Komen for the cure, retweeteados by @ Mashable, @ G_man, @ Zaibatsu generated 11 thousand visitors in 24 hours."Intuit introduced "Live Community" into their TurboTax product 2 years ago, produced an increase in sales of 30% in each unit of sales each year.Genius.com software company reported that 24% of advances in social networks become sales opportunities.Barack Obama has 5 million fans on social networks, 5.4 million made click the button I vote for Obama in his Facebook page. He got 3 million donor online campaign that I transformed into 500 million dollars, 92% of the donations were less than $100.University of Texas MD Anderson Cancer Center increased 9.5% records using social networks.The web provider Moonfruit invested 15 billion dollars in social networks and increase your traffic by 300% and its sales by 20%. It is one of the first pages positioned to "free website builder".eBay found that participants in online communities spend 54% more money.A customer service centre cost 12 dollars using centers for contacts with 25 cents autoservicio.¿Por what we are trying to measure social to the traditional channels networks? Social Media touches every facet of the business and is more an extension of the good business ethics. Erik QualmanYa can't buy attention. Having a big budget isn't anything in Social media... the old media paradigm was pay to play. Now you can retrieve what truly put. You must be willing to play to play. Alex Bogusky, Co-chairman, CP & BCuando an appropriate response Mcain ask me about the return on investment in social networks what return on investment from your phone? Erik QualmanPiensa on Twitter as the Canary in the coal mine. Morgan Johnston of JetBlue AirwaysReduce the cost of marketing.Increases the tráficoPorque needs to be done. What is the cost of doing nothing? Are they really willing to take the risk?The head of Social Media is the client. McDonald

lunes, 16 de enero de 2012

The top 10 franchises of 2012

It has become a tradition for this my blog put every year the 10 best franchises in the United States. If you knew another ranking of franchises in Spain, Mexico, Argentina or any other Hispanic region her published. But in the meantime we must content ourselves with this. The top 10 franchises of 2012 in United States.
If you want to know the cost of a franchise, choosing a franchise, or the best franchises for 2010 and 2011 visit links.
Again the Hampton Hotels is in the first place. Phil Cordell head of Hampton Hotels focuses on the administration of the brand and service; a year between six to seven times the select key on the market special guests so that they know about him and his team of leaders at a dinner. The next morning, after that they stayed at Hampton, the meets with them again for their criticism.
Along with other things, many people are asking because its hotels have soaps with square and pointy tips. This was a suggestion received to pay attention to details, improving brand, money back free Wi-Fi, complimentary breakfast, warranty service and its friendly service satisfy your customers.
In 2011 they opened hotels in Germany, United Kingdom and Turkey, for this year plan to enter in Poland and Russia.
In 2010 they were the number one franchise, for 2011 fell at position 9. And this year they came close to claim first place. Possibly his downfall is due to its strategy of entering the war of breakfast with McDonald, Burger King and Dunkin Donuts.
But they adapted their strategy of breakfast allowing to increase their sales by opening earlier. Also in 2011 added 1,100 premises in United States, and an equal number internationally.
With more than 43,700 premises around the world, one would think that Seven Eleven may not escalate further. But in 2011 added 3,700 new premises in the world, while in United States continuous with a more aggressive strategy making convenience stores including Shell and ExxonMobil to their brands.
But their strategy is not only based on numbers. In United States, improved its existing stores renovating its interior in units of the East Coast and a new exterior and its other 550 parking lots. Additional, introduced a massive number of products with your brand, including batteries, fries and sweets. Not to mention a variety of white wines and $3.99 to 9.99 rjos.
Gallatin, Tenn, bassus restoration service for more than 40 years. With 75 new stores in the United States and they expect more than 100 in Canada the next 5 years, Servpro has admitted that it has reached its saturation point, but they have a great opportunity for growth through robust network. The company has implemented his team's recovery from disaster, a group of more than 1000 people coordinated with headquarters, enabled to mobilize regardless of where East franchise.
This makes Servpro strategically worked with great speed during emergencies. Over the past year with the victims of Hurricane Irene, fire and frost of Texas, tornadoes in Alabama and other major disasters.
Hotels are elephants in the franchise industry. They are large, living for a long time and you think of decades and years. That Clyde Guinn, President of Days Inn, this buscano the next generation, even as a baby boomers. In a way that has learned to use digital media to maintain a dialogue with old customers. Also has a 15 year plan to reduce the age of their hotels to the enfocare in new buildings and making the old ones. build
And most importantly, testing a modular concept to rationalize the plans of buildings, reduce the design time between plan and build, making it easy to improve different areas of a hotel. In other words, a system that allows to save money for the franchise.
McDonald has lowered its position in the ranking, but has increased revenues and market despite the recession with competitive tactics share and include lines of coffee Starbucks-like with their McCafé line (this has doubled its sales) and seeking to improve their burgers with the "Angus".
McDonald has also completed its transition to a sophisticated system of points of sale which combine two cabins in the fast car, increased their sales workflow.
Dennys is a franchise of food it is reactivating its programme of international franchises looking for more global opportunity for business. But also they are being more aggressive in United States.
H & R Block (is a company that provides accounting services) believes that once customers pass its doors they will stay. That is why the company in 2011 offered to make forms 1040EZ (United States tax form) free in their offices or over the internet.
Franchisees can look forward to more innovations for this year. Its tax portal gives customers the option to manage your accounts at home. And improved support for conversion, including a specialized programme of guidance and support system; It means that independent professionals can easily migrate to the H & R Block system.
Pizza Hut is pervasive enough in the United States, so it makes sense that they seek to expand to countries such as China. While the parent company Yum Brands this aggressively putting his concepts of dishes in emerging markets, also is making changes in United States.
While Dunkin' Donuts is one of the best-known brands in the world with 9,800 units, many North Americans have never visited. That is why 6,700 units in only 75 of these United States are in the West of the Mississippi. But this is something that this franchise working to change.
Try to penetrate markets with competitors established as McDonald's and Starbucks may seem like a risk, but Dunkin Donuts says that the competition has been good to find best locations, improve the service, how to renew the sandwiches for breakfast.

domingo, 15 de enero de 2012

Video: why must brands use social networks?

This video is an interview with one Argentina consultant on social networks. Let us remember that social networks are booming and companies (brands) have not yet become aware of new channels of communication and the new relationship that will have with your customers.
This video explains very well the reasons for which a company or brand must use social networks.
Because it is a medium that people are using to communicate, and if the mark does not want to use them, this does not preclude that people talk about the brand. Therefore necessarily brands should start to create a connection and communication with any user.
People have no limitations to speak on social networks, therefore, have become one powerful tool, larger than the traditional communication. The communication model has changed. The brand is no longer which also speaks consumers and they can say whatever they want about the brand on social networks.
The client is used to answer and discuss the topics you are interested, this includes the brands. If marks are left behind and do not use this form of communication in social networks, may not follow the line, context or tone of the subjects that interest you the consumer. There are brands that are making a space in social networks.
Social networks have changed the way of carrying out investigations, today it is easier to find people on Facebook or Twitter, to a phone or at home. People communicate with other people use email, cell phones, or other less traditional means of communication. Why brands must find other ways to investigate using internet, social networks and interactive focus groups or forums platforms.
Ages are not a limit on social networks, depending on the network will depend on the age. On Facebook it is possible to find more adults than in Messenger that will find younger groups. In this way when I have a target market by age, I have seeking a means on social networks relevant to that age to sell or obtain information for research.
Anyone that can handle email, can easily open an account in Facebook or any other social network.
The growth of social networks is exponential, many social networks have grown to millions of users. In 2000 many professionals and even companies thought that the .com was going to die and that the internet would not offer any advantage to the business. But today it is inconceivable that a company has no web site, in this same way very soon to be inconceivable that the marks are not in social networks.
Companies in 2010 are starting has been learning to use social networks, some brands have readily adopted the use of social networks. But in general, many organizations do not stop to understand, do not rely on its efficiency. Thus the media planning is more traditional than digital. Creativity generates offline and online, instead of creating a unified creativity. And most importantly lacks human resources, technology and internet penetration.
In many countries is the same as in Argentina, but we should also remember that this video is may 2010 and certain things have changed. But I'm sure still lack much progress in many of our Latin American countries.


jueves, 12 de enero de 2012

Make Money Posting Ads on Cell Phones!

Mobile Marketing is the Next BIG Thing
in Online Marketing!


Anything that Google creates from here on out will be
first on the mobile platform and then worked around
Affiliate Marketing through Cell Phones…

click on the link

http://a04e1gsdq-bohsbi-dzjx8lxl3.hop.clickbank.net/?tid=INTERNETBUSINESS

Results unprecedented with Facebook Ads. CTR of 0.75% or more and a high conversion to customers. My Facebook Ads more successful campaign



We must look at all the tools we have to launch a marketing campaign.
Once identified these tools need to develop the Funel of sales, this way we will have our sales system structured and ready to be able to optimize it.
The first thing we must develop in our funel is to make our ads through Google, Facebook or other ad networks so that potential customers click and enter our landing page.
Our announcement "Ad" is central to our sales funel.
This announcement is the first door should become potential customers before reaching us.
…SI don't click, we have nothing.
So them I'll be showing one of the most successful Facebook Ads campaigns I've developed
Best of all.
I will explain step by step that this campaign was successful and the things that you must take into account so that you develop a Bell of marketing in successful Facebook.
In addition I daresay some of my most successful images for Facebook Ads.
The first thing you must establish is that you want to accomplish with your marketing campaign in your Facebook ads.
In this case for me the most important thing was to get customers to my business of Web services.

But before just launching a campaign on Facebook Ads we ask several questions.
When a potential client sees the ad that will motivate you to take action and make is clickEste a curious announcement? sarcastic? humorous?Who calls this type of anuncioCuál is the action that you want to take the person once see the anuncioCuál is the action that you want to take the person once between your landing pageQuieres to download something?Do you want to request something?
One of the biggest problems I see on a daily basis is that many ads on Facebook try to be more attractive potential for everyone, and this is a problem.
…porque after all end up paying for clicks from people who are not highly interested and not take action.
Many of these ads simply appealing to curiosity, but once the person clicks is given account that has come to something that I had no idea that expected.
My mistake # 1: When I started this marketing campaign I tried to win the largest number of clicks by appealing to curiosity.
Try different headlines such as:
Web Designer reveals 10 best kept secrets of...Free video reveals how to save money when making your site webLos 5 most common mistakes in a web site
That I learned about this type of headline for an announcement of Facebook Ad?
Even though this type of ads had a fairly high CTR, conversion of clicks to customers was too low.
So change the approach.

What was the main mission?
The main mission of the ads was showing in my marketing Bell was to make people to request a quote to offer you my services.
This was the most important thing.
So I decided to add the phrase
"Request immediate quote"
This phrase is very important because in advance gives an instruction to people who are going to do is click and it discriminates against those who simply want to enter as curious.

Which image has more clicks on an advertisement for Facebook Ad
One of the things most important Facebook ads is the image. Many people use generic images of photo galleries that not attract attention.
Others use jocular or strange images that attract attention but which are not necessarily related to their products or service.
I didn't want to follow any of these two examples you have mentioned.
…and I found the solution.
A caricature of myself in my ad.
The technique of using cartoons in the ads is must to Ryan Deiss. Your ads are the most attractive and effective I've seen. In addition to this they promote your personal brand and give it to know through his colorful cartoon.

So my mission was to do the same.
Some time ago send to prepare some cartoons of me.
And this is something that I recommend if you have your business and want to promote your personal brand, you must have your caricature.
Don't be cheap on this. Your caricature is important. Do not recommend that you hire someone in Fiverr or make something generic. None of it.
From using a professional to create your caricature. Possibly you spend about $100 to $ 200 in the creation, but your marketing results will multiply.
It is important that you include also text in your ad. This will also help you.
Ps. This type of strategy does not apply if you want to make a huge list of prospects or you are selling any product or information product. Possibly if you want to create a large list or you are selling a product of information must treat ads even more impressive with a CTR more high, because the process of selling the product online does not necessarily have a conversion of customers as high as payment for services rendered.


Optimizepress the best tool for Internet business.
Tags: Facebook ads, caricatures, Facebook Ads, Facebook Marketing, images ads on Facebook, marketing on Facebook, Ryan Deiss
Category: marketing 360
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The revolution of WordPress + my participation in the Wordcamp, Puerto Rico



I have been invited to be part of the WordPress Wordcamp event in Caguas, Puerto Rico on November 12, 2011.
This event will be part of the panel who will be talking about programming, other panels on design, content and general information will have.
So I think that is time to talk to them about the impact that I think the development of the CMS and the opportunity this provides to any internet marketer.
I use WordPress for more than 3 years or 4 years and evolution has been constant, could say WordPress put in the hands of many a unique opportunity to develop many businesses around this platform, opportunities that did not exist before that this tool is so popularized.
Since I started using WordPress I have developed more than 50 or 60 web sites with different features, not just websites but classified websites, a platform for social network made in wordpress using buddypress and wordpress mu (i.e. before that integrate both systems), a crm also made in wordpress and a web site with features similar to the twitter…esto is just a few of the projects that I remember.
Recently listening to the new product from Dan Kennedy, DNA Game Changer (the stressed the importance of knowing history, who has spent recent months or years in terms of marketing and business)
Am not going to make a historical biography of the development of the CMS but if I show them the opportunities that have been created.
When I started eight years ago to develop websites, things were not as simple as now, I remember having been long hours trying to install a shopping cart, setting up an OsCommerce version 0000 do not know what and the difficulty of handling this.
In addition to the web sites on the internet really looked ugly point, did not exist the CSS3 or HTML 5 now, work design and programming was almost impossible.
But despite all these limitations the business on the internet proliferated.
Many people began to sell information products online and earn thousands of dollars.
Why I mention this?
Every day I hear and leo of dozens of people complaining about approaches that fail to start their business on the internet or that it is extremely difficult.
Perhaps before today you could say this, not!
What is what you should know?
Something that I have always stressed about internet business is that you don't need to be a geek, programmer or web designer to start or to succeed in your business on the internet.
You just need to know basics about the business that you want to develop.
If you want to sell an information product, you must know who will be your customers.
If you want to sell physical products you must answer the question of why a person would buy your product rather than go to a store and buy it. What are these reasons.
But all this is essential. It has nothing to do with programming or design.
For quite some time when I started to develop letters of sale on the internet's first impression said "but is that these letters long and ugly, how is it possible that this sold?"
This course was part of my ignorance towards and sold on the internet.
As a web designer I was more aware about doing something nice instead of something effective.
These sales in html letters were a project and could take several weeks to develop all the code and style, that there was a wyswyg had to put each piece of code to bring a word in bold or underlined.
Until I get Salvation: WordPress
So, WordPress put in the hands of anyone who could simply install it the opportunity to use it as a tool to sell on the internet.
But if to this we add the plugins we have a Super winner.
From that came the launch of OptimizePress as a tool to create funeles for sale
I've seen dozens of releases made from WordPress.
This means that it is useful, easy to use and accessible to all.
But having better tools is not a synonym for generate more sales from scratch, possibly now is more difficult to sell because there is much more competition.
This is to be available these tools has also developed a large number of low quality products this elevates the scepticism of the customers and we play against.
So we will have to try again, but this time in the creation of one relationship more closely with customers, is no longer be simply a sales letter and already, we must now use a Blog, social networks among other things to let us know, otherwise possibly others in our same niche will be doing.
Tags: Dan Kennedy, DNA Game Changer, internet marketer, Puerto Rico, wordcamp, Wordpress
Category: Internet business

Si Mi Negocio Se Quemara Y Pudiera Salvar Tan Sólo Una Cosa, ¿Qué Cree Ud. Que Salvaría?




Si mi negocio se quemara hoy y no tuviera forma de recuperar nada
absolutamente nada salvo por una y tan sólo una cosa que yo elija
conservar. ¿Tiene idea de lo que conservaría?
Adicionalmente a eso.. ¿sabe Ud. cuál es el activo que jamás se quemaría a
pesar de que mis computadores, mis servidores, etc., etc ardieran en
llamas?