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martes, 17 de enero de 2012

Advertising: effective on social networks

This was one of the first videos of the benefits of using "Social Media", created by Socialnomics. If you are a publicist, business owner or you are interested in knowing which is the return on advertising investment in social networks then this subtitled video is for you.
300,000 businesses have presence in Facebook.Gary Vaynerchuk did grow his family business from 4 million to $ 50 million using social networks. Discovering 15,000 dollars on direct mail to bring 200 new customers... 7,500 dollars in press is equal to 300 new customers, while Twitter at no cost is equal to 1800 new clients.Wetpaint/Altimer found that the most active companies in social networks outperformed their rivals in revenue and profits. With a difference of + 18 for companies that use social networks.Lenovo had a 20% reduction in its activities on "call center" in response to the client, thanks to a community website.The application of Burger King to sacrifice friends had an investment of $50,000, and this generated a return on investment of $400,000 value of announcement of press with more than 32 billion free impressions in press releases. This is equivalent has achieved the combined population of 19 States Unidos.Blendtec States quintuplico its sales with the video on YouTube "" Will it blend "."Dell sold 3 million computers by Twitter.Solo 18% of traditional TV campaigns generate a positive return on investment.You can not put it simply. You must ensure that people tell it between if. James Farley, CMO Ford37% of the generation and was known Ford Fiesta via social networks, before being released in United States. 25% of the expenses of the marketing of Ford is used in digital media. It is the only car company of United States I do not make the Government loan.Naked Pizza achieving record sales using social networks: 68% of sales using Twitter and 85% of new customers thanks to Twitter.Volkswagen launch a 100% mobile campaign for its GTI model.Tweets to encourage support for the Foundation "Susan g. Komen for the cure, retweeteados by @ Mashable, @ G_man, @ Zaibatsu generated 11 thousand visitors in 24 hours."Intuit introduced "Live Community" into their TurboTax product 2 years ago, produced an increase in sales of 30% in each unit of sales each year.Genius.com software company reported that 24% of advances in social networks become sales opportunities.Barack Obama has 5 million fans on social networks, 5.4 million made click the button I vote for Obama in his Facebook page. He got 3 million donor online campaign that I transformed into 500 million dollars, 92% of the donations were less than $100.University of Texas MD Anderson Cancer Center increased 9.5% records using social networks.The web provider Moonfruit invested 15 billion dollars in social networks and increase your traffic by 300% and its sales by 20%. It is one of the first pages positioned to "free website builder".eBay found that participants in online communities spend 54% more money.A customer service centre cost 12 dollars using centers for contacts with 25 cents autoservicio.¿Por what we are trying to measure social to the traditional channels networks? Social Media touches every facet of the business and is more an extension of the good business ethics. Erik QualmanYa can't buy attention. Having a big budget isn't anything in Social media... the old media paradigm was pay to play. Now you can retrieve what truly put. You must be willing to play to play. Alex Bogusky, Co-chairman, CP & BCuando an appropriate response Mcain ask me about the return on investment in social networks what return on investment from your phone? Erik QualmanPiensa on Twitter as the Canary in the coal mine. Morgan Johnston of JetBlue AirwaysReduce the cost of marketing.Increases the tráficoPorque needs to be done. What is the cost of doing nothing? Are they really willing to take the risk?The head of Social Media is the client. McDonald

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