It is the most disgusting thing I've seen for a campaign, send a poster of Fabio (the Italian-American model with long mane eighties style), along with a user-friendly representation of his long mane hair and a packet of spicy sausage chorizo Fabio representing. Because this made Old Spice, enviandoselo to Pete Cashmore of Mashable.com. Can you imagine receiving this gift? (see photo).
I guess they wanted to imitate Grasshopper.com when sending bathed crickets of chocolate to the most influential bloggers of the United States. But that was a much more positive. The only word I get the mind is disgusting, perhaps a woman is more prone has willingly accept that gift style (I hope I be wrong).
The change was so radical in Old Spice, switch to the previous model Isaiah Mustafa by Fabio which was not liked by many. So much so, that Fabio on YouTube videos has more "I don't like" to "I like".
We talked about Old Spice and his successful campaign. But the failure of Old Spice is easy to analyze, they wanted to change a campaign that was giving good results, on the other hand without consultation with the audience. I do not understand because, but I guess it was the bright idea of a creative or a Manager.
Mustafa had become the face of Old Spice, consumers were connected to Mustafa and identified with the. To change the face of Old Spice and place to Fabio (very bad actor by the way), people felt deceived and dashed; This caused a wave of rejection and negative votes. Confidence is something that is very difficult to win in social networks; and once we can not play with the audience to these rates.
In order to get or to try to get to the followers of Isaiah Mustafa Old Spice from the hand of the Agency Wieden + Kennedy has made a channel on YouTube to make them compete at both.
But we admit that Mustafa is better than Fabio. If I do not believe you can see the channel called "Mano a Mano in the bath" on YouTube. Read negative reviews and notice the great failure of this change.
Social Media is very different from traditional media, consumers are not silent if they don't like the new changes of the brand. I hope that Old Spice has learned.
I guess they wanted to imitate Grasshopper.com when sending bathed crickets of chocolate to the most influential bloggers of the United States. But that was a much more positive. The only word I get the mind is disgusting, perhaps a woman is more prone has willingly accept that gift style (I hope I be wrong).
The change was so radical in Old Spice, switch to the previous model Isaiah Mustafa by Fabio which was not liked by many. So much so, that Fabio on YouTube videos has more "I don't like" to "I like".
We talked about Old Spice and his successful campaign. But the failure of Old Spice is easy to analyze, they wanted to change a campaign that was giving good results, on the other hand without consultation with the audience. I do not understand because, but I guess it was the bright idea of a creative or a Manager.
Mustafa had become the face of Old Spice, consumers were connected to Mustafa and identified with the. To change the face of Old Spice and place to Fabio (very bad actor by the way), people felt deceived and dashed; This caused a wave of rejection and negative votes. Confidence is something that is very difficult to win in social networks; and once we can not play with the audience to these rates.
In order to get or to try to get to the followers of Isaiah Mustafa Old Spice from the hand of the Agency Wieden + Kennedy has made a channel on YouTube to make them compete at both.
But we admit that Mustafa is better than Fabio. If I do not believe you can see the channel called "Mano a Mano in the bath" on YouTube. Read negative reviews and notice the great failure of this change.
Social Media is very different from traditional media, consumers are not silent if they don't like the new changes of the brand. I hope that Old Spice has learned.
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