Mobile Marketing: QR codes are here to stay

Mobile marketing with QR codes? Let's see why.
In February of 2011, a survey conducted in the United States by MGH, showed that the majority of Smartphone users escaneaban QR codes for coupons, discounts or promotions.
Another is in Google Trends, where you can see how the phrase "qr code" is having more and more Internet presence. If so, it would be desirable that you probaras for your company, don't you think?

Source: Google Trends gained on December 8, 2011
Now, if what you are concerned that not everyone can do it through ignorance, let's look at how all barriers are beating to position as a new strategy of selling QR code through mobile phones.
A reader installed on every Smartphone. About 30% of all users of mobile phones in United States have a Smartphone. While the new Smartphone and bring a QR code reader installed, the old devices will require users to download the reader of the internet, what is the challenge to overcome.Teach new habits to the Smartphone user. The task for the Marketero is here to educate consumers to identify codes and learn how to read them. And the task for the consumer about the benefits of using it.Reward customers. Give them a good reason to read the QR code. The question of all ad "do there here for my?" must be answered either by a call to action, a code to purchase or an incentive for access. It must work to make the consumer feel attracted to read the QR code.
But that's not all, we must measure as effective is our campaign. But what to measure to improve?
Views (Impressions). Related to the number of times that appears the announcement on the web page, announcements, etc. This will help us to know how many times to been seen.Readings (Snaps). Each that a user reads the QR code with your device and binds to a landing (landing page) page or a page with content, you must account for. Here it is important that the page where it is directed is optimized to be read by a mobile, to make the user experience more friendly.Rate of reads (Snap-through rate). This is a simple mathematical formula which indicates the percentage of the readings between prints.Actions (Actions). This variable is directly related to the goals and that has to do with sales or the next action that carried out the user.Rate of conversion (Conversion Rate). Percentage of people who take action divided between the readings of the QR code.
These variables are essential to monitor the campaign, although there are more but would depend on the strategy and the design of the tunnel of sales.
QR codes are one bridge to join the real world to the internet through a device that is increasingly accessible your purchase. Its simple operation has facilitated its diffusion, although there is a long way to go.
Seize this moment in which not all companies use it (as the bar code), may be a distinctive feature of cutting edge for your business image. If you already have a web page, it creates a space for viewing on mobile and take advantage of this momentum.
The shopping experience living prospects will depend on the creativity of the marketero to implement it. QR codes are gaining a space in the world of the mobile internet, so it will depend on you if you want to use that channel to win converts.
Did you like? Help me to share it with your friends. Thank you!

INFOGRAPHIC: How digital marketing manages the offline success

I must admit that the English of this infographic I caused a bit of problems in the expressions of United States, and one that another spelling error (perhaps my English this rusty). But will translate it.
This computer graphics data shows statistical data of the many uses of digital media for part companies with physical stores. Unfortunately, this infographic shows the reason or reasons for the success using digital media.
If you think to use a social network like Twitter, Facebook, etc; It will bring success if alone, these daydreaming and you'll get a great disappointment. More than one emprededor or company was disappointed the use of social networks or any digital medium, because they had no success. They blamed the digital media, rather than blame if himself for the failure of the communication strategy.
If you fail in the use of digital media, you can not blame the digital medium, only the guilty are your. If you fail to build a House, it is not because the tools are damaged, is that you don't use the tools or do not know to choose the best. Digital media requires knowledge, experience and understand how each tool in each of the tactics and strategies that we develop. It is a complex job that requires professionals.
Although this does not mean that there are people who do not achieve success in social networking by chance. Because there are people who did the right thing at the right time, and once a person gets to the wave of success, you can not get in a long time. And when the success ends, you can come back up thanks to the experience, or that it is difficult to obtain the same success because actually they never knew how it was that they reached. Example of this see in the case of the site that I won $ 1 million, this young man did not get another equal success so far.
Only 6% of businesses feel that social media hurt its image rather than help them.The use of social media for small businesses has doubled from 12% to 24% in the last year. 75% of small businesses have a page on a network social.61% using digital media to identify and attract new clientes.61% of the companies use digital media to capture people on Twitter clientes.53% in your tweets with 48% to deliberate its intention to purchase suggest companies and/or products.
A. through combine Twitter and Facebook, JDV hotels offer special rates to his followers and fans getting over 1,000 room reservations at night in less than a year.
The Crème Brûlèe Cart uses Twitter to be located in San Francisco, where it will be and when.
Through Twitter, this offline business has 12,000 followers, 224 analysis of Yelp, and 4.5 of
reputation in Yelp.
View interior of Bing maps, released in 2010, provide the interiorde 360 panoramic photo business.There are more than 4 million business listed on Google Places.20% of searches on Google are looking for a place.
Of the 4 million Yelp analysis, they are divided into the following:
7% are entertainment and premises of servicio.8% are fitness, gyms, restaurants compras.34% stores etc.23%.On average, 1155 people bought an offer Groupon Group on a daily basis.The average daily cost of bids is $30 with a discount on average 57%.
Businesses that have used Groupon:
95% were satisfied with their experience, 95% would use it again, and 96% thing recomendaríana other business
GroupOn brought this dentist from San Franciso 320 new patients, putting this young business
5 months on the map.
This restaurant sold 2600 Groupon coupons in one day and full restaurant for 2 months during the lunch and dinner. This success also gave growth analysis Yelp, giving them to the
company 90 more analysis in 3 months.
Banner advertising has an expenditure of 20.9% of all advertising spent on average CTR 2010.El for banner advertising is ~ 0.25%.The ratio of conversion for B2B advertising averages 2.8%
The best answer in banner advertising comes from the format 300 × 250 positioned in the upper right corner of a web site.
The Quaker "Go Humans Go" campaign started online with a banner on the home page of
Yahoo. By placing this advertising at Yahoo, Quaker was able to reach 156 million users in United States when the campaign was active.
Quaker had more than 70 millions of impressions each time that the advertising appeared, the volume
search of the Quaker Oats grew by 28%, and in short term the impact of sale of the brand
It was more than $1.2 million.