5 Mistakes committed by the Marketeros with the QR codes

Excellent! Like you, as como emprendedora entrepreneur I decided to integrate the code QR to one of my advertising campaigns for our offline business. I have to say that it did not expect response because I live in a small town with almost 120,000 inhabitants and 34,900 housing. However, I was able to account for 2 tickets and still does not end the month of December. Being optimistic, I exceeded my goal.
However I made several errors that you comment here. As always, I gave the task of investigating all about QR codes so I was sharing with you through this blog, you'll even find up to 50 creative ideas to create QR codes. So read on because today is posting my results.
Directed to see how many people it had Smartphone and dared to scan the code. He was a flyer of middle Charter with a promotion for being holiday season and added the QR code.
We divvy up 4,000 leaflets in two busy cruisers of the municipality where the business is located.
I placed a QR code with a URL of Google Maps which was aimed at the location of the offline business. Each link was accounted for by Goo.gl (Google's free service that shorten you URLs and counts everytime someone uses this URL address.)
Until 27 December there were 3 links (except one which I did test with my laptop).
We sometimes learn better from errors than the successes, so you count which were my mistakes and as managed to correct some along the way. Because I would also like to see that I am entrepreneur and that being wrong is part of the road.

Logical. But sometimes we forget. Before sending to your first circulation test your QR code with a mobile device to see how it will respond. In my case, wrongly I tried it with my laptop. I decided to not try it with any Smartphone. they see that it is logical but sometimes fails us?
Although this small test avoided the mistake of sending them to a non-existent page, that would be to throw away so much effort.
Beware, this was about to pass me. At first I decided to direct it to our website which is not adapted to mobile devices. Since he no longer had time to adapt the website to be viewed by mobile devices, I decided to turn it over and sent it to an address in Google Maps with our physical location
Here I show you how you can put up your business without paying a single dollar that appears on Google Maps.
This if the URL to which you are going is complicated. Some characters can be special and not all the mobile you read or understand, therefore seeks to employ the goo.gl or some other URLs Shortener to make it simple as possible. Remember that simple is powerful because it decreases the likelihood of error.
This error was something that I do not visualicé at that time. For me it was important to know if they had a Smartphone and if they could read a QR code. So as a destination only indicated where our business was located. If you want to enhance the effect of virality, and live in a city, this point is important. Adds a unique and attractive promotion and thereby track the conversion will have to those who read to them arriving at your business asking for that promotion.
This type of error is common when you don't know tools with which you can measure. All large marketeros we insist on testing, measuring and analyzing, I decided to use goo.gl. Not only because it has but because also it tells you the days that you had clicks, the type of device, the operating system they use. If your campaign spans several countries, also it tells you where received clicks. I show you an image so you can see that I had. Another who also does the same thing is bitly.com.

So far my experiences. Friday, December 30 end my campaign so I'll wait the outcome of the test. I learned a lot. We are already designing a new campaign with QR codes for the month of February.
Shares and help me to Hispanic market commits fewer errors. If I was wrong, that there are other errors and not the same. Thank you for your click.

Mobile Marketing: QR codes are here to stay

Mobile marketing with QR codes? Let's see why.
In February of 2011, a survey conducted in the United States by MGH, showed that the majority of Smartphone users escaneaban QR codes for coupons, discounts or promotions.
Another is in Google Trends, where you can see how the phrase "qr code" is having more and more Internet presence. If so, it would be desirable that you probaras for your company, don't you think?

Source: Google Trends gained on December 8, 2011
Now, if what you are concerned that not everyone can do it through ignorance, let's look at how all barriers are beating to position as a new strategy of selling QR code through mobile phones.
A reader installed on every Smartphone. About 30% of all users of mobile phones in United States have a Smartphone. While the new Smartphone and bring a QR code reader installed, the old devices will require users to download the reader of the internet, what is the challenge to overcome.Teach new habits to the Smartphone user. The task for the Marketero is here to educate consumers to identify codes and learn how to read them. And the task for the consumer about the benefits of using it.Reward customers. Give them a good reason to read the QR code. The question of all ad "do there here for my?" must be answered either by a call to action, a code to purchase or an incentive for access. It must work to make the consumer feel attracted to read the QR code.
But that's not all, we must measure as effective is our campaign. But what to measure to improve?
Views (Impressions). Related to the number of times that appears the announcement on the web page, announcements, etc. This will help us to know how many times to been seen.Readings (Snaps). Each that a user reads the QR code with your device and binds to a landing (landing page) page or a page with content, you must account for. Here it is important that the page where it is directed is optimized to be read by a mobile, to make the user experience more friendly.Rate of reads (Snap-through rate). This is a simple mathematical formula which indicates the percentage of the readings between prints.Actions (Actions). This variable is directly related to the goals and that has to do with sales or the next action that carried out the user.Rate of conversion (Conversion Rate). Percentage of people who take action divided between the readings of the QR code.
These variables are essential to monitor the campaign, although there are more but would depend on the strategy and the design of the tunnel of sales.
QR codes are one bridge to join the real world to the internet through a device that is increasingly accessible your purchase. Its simple operation has facilitated its diffusion, although there is a long way to go.
Seize this moment in which not all companies use it (as the bar code), may be a distinctive feature of cutting edge for your business image. If you already have a web page, it creates a space for viewing on mobile and take advantage of this momentum.
The shopping experience living prospects will depend on the creativity of the marketero to implement it. QR codes are gaining a space in the world of the mobile internet, so it will depend on you if you want to use that channel to win converts.
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