Advertising: effective on social networks

This was one of the first videos of the benefits of using "Social Media", created by Socialnomics. If you are a publicist, business owner or you are interested in knowing which is the return on advertising investment in social networks then this subtitled video is for you.
300,000 businesses have presence in Facebook.Gary Vaynerchuk did grow his family business from 4 million to $ 50 million using social networks. Discovering 15,000 dollars on direct mail to bring 200 new customers... 7,500 dollars in press is equal to 300 new customers, while Twitter at no cost is equal to 1800 new clients.Wetpaint/Altimer found that the most active companies in social networks outperformed their rivals in revenue and profits. With a difference of + 18 for companies that use social networks.Lenovo had a 20% reduction in its activities on "call center" in response to the client, thanks to a community website.The application of Burger King to sacrifice friends had an investment of $50,000, and this generated a return on investment of $400,000 value of announcement of press with more than 32 billion free impressions in press releases. This is equivalent has achieved the combined population of 19 States Unidos.Blendtec States quintuplico its sales with the video on YouTube "" Will it blend "."Dell sold 3 million computers by Twitter.Solo 18% of traditional TV campaigns generate a positive return on investment.You can not put it simply. You must ensure that people tell it between if. James Farley, CMO Ford37% of the generation and was known Ford Fiesta via social networks, before being released in United States. 25% of the expenses of the marketing of Ford is used in digital media. It is the only car company of United States I do not make the Government loan.Naked Pizza achieving record sales using social networks: 68% of sales using Twitter and 85% of new customers thanks to Twitter.Volkswagen launch a 100% mobile campaign for its GTI model.Tweets to encourage support for the Foundation "Susan g. Komen for the cure, retweeteados by @ Mashable, @ G_man, @ Zaibatsu generated 11 thousand visitors in 24 hours."Intuit introduced "Live Community" into their TurboTax product 2 years ago, produced an increase in sales of 30% in each unit of sales each year.Genius.com software company reported that 24% of advances in social networks become sales opportunities.Barack Obama has 5 million fans on social networks, 5.4 million made click the button I vote for Obama in his Facebook page. He got 3 million donor online campaign that I transformed into 500 million dollars, 92% of the donations were less than $100.University of Texas MD Anderson Cancer Center increased 9.5% records using social networks.The web provider Moonfruit invested 15 billion dollars in social networks and increase your traffic by 300% and its sales by 20%. It is one of the first pages positioned to "free website builder".eBay found that participants in online communities spend 54% more money.A customer service centre cost 12 dollars using centers for contacts with 25 cents autoservicio.¿Por what we are trying to measure social to the traditional channels networks? Social Media touches every facet of the business and is more an extension of the good business ethics. Erik QualmanYa can't buy attention. Having a big budget isn't anything in Social media... the old media paradigm was pay to play. Now you can retrieve what truly put. You must be willing to play to play. Alex Bogusky, Co-chairman, CP & BCuando an appropriate response Mcain ask me about the return on investment in social networks what return on investment from your phone? Erik QualmanPiensa on Twitter as the Canary in the coal mine. Morgan Johnston of JetBlue AirwaysReduce the cost of marketing.Increases the tráficoPorque needs to be done. What is the cost of doing nothing? Are they really willing to take the risk?The head of Social Media is the client. McDonald

Video: why must brands use social networks?

This video is an interview with one Argentina consultant on social networks. Let us remember that social networks are booming and companies (brands) have not yet become aware of new channels of communication and the new relationship that will have with your customers.
This video explains very well the reasons for which a company or brand must use social networks.
Because it is a medium that people are using to communicate, and if the mark does not want to use them, this does not preclude that people talk about the brand. Therefore necessarily brands should start to create a connection and communication with any user.
People have no limitations to speak on social networks, therefore, have become one powerful tool, larger than the traditional communication. The communication model has changed. The brand is no longer which also speaks consumers and they can say whatever they want about the brand on social networks.
The client is used to answer and discuss the topics you are interested, this includes the brands. If marks are left behind and do not use this form of communication in social networks, may not follow the line, context or tone of the subjects that interest you the consumer. There are brands that are making a space in social networks.
Social networks have changed the way of carrying out investigations, today it is easier to find people on Facebook or Twitter, to a phone or at home. People communicate with other people use email, cell phones, or other less traditional means of communication. Why brands must find other ways to investigate using internet, social networks and interactive focus groups or forums platforms.
Ages are not a limit on social networks, depending on the network will depend on the age. On Facebook it is possible to find more adults than in Messenger that will find younger groups. In this way when I have a target market by age, I have seeking a means on social networks relevant to that age to sell or obtain information for research.
Anyone that can handle email, can easily open an account in Facebook or any other social network.
The growth of social networks is exponential, many social networks have grown to millions of users. In 2000 many professionals and even companies thought that the .com was going to die and that the internet would not offer any advantage to the business. But today it is inconceivable that a company has no web site, in this same way very soon to be inconceivable that the marks are not in social networks.
Companies in 2010 are starting has been learning to use social networks, some brands have readily adopted the use of social networks. But in general, many organizations do not stop to understand, do not rely on its efficiency. Thus the media planning is more traditional than digital. Creativity generates offline and online, instead of creating a unified creativity. And most importantly lacks human resources, technology and internet penetration.
In many countries is the same as in Argentina, but we should also remember that this video is may 2010 and certain things have changed. But I'm sure still lack much progress in many of our Latin American countries.